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Missy's - Owning My Dream

Missy's - Owning My Dream

I've now owned my dream shop for a few months, and I felt like it was time to get honest about it. Do I love it? The answer is - absolutely YES! Is it all I'd hoped and imagined? That question is a little more difficult to answer.

I get all kinds of opinions and questions in the shop... good, bad, honest, and just practical questions. How much do I work? Why am I not there more because I'm the best sales person? The employees didn't greet me when I walked into the shop- they were talking to each other and not to me. Do I like having a shop? What kind of store is this? There all kinds of products, what would you classify the store as? I hear comments of gratitude and appreciation for opening my shop in San Clemente because "the community totally needed it." Sometimes when I'm working in the back I overhear customers give me compliments that I don't think I deserve. She's so talented! She has such a good eye! How does she find so many cute things? I love everything in here! 

So after these last months... I'm exhausted. It's not a joke. Seriously, I am! I hope in the future I will be better at delegating what's on my plate. For now, the shop is still my baby, and like a mother of a newborn I want to do it all myself. It's not perfect. I forget lots of things!

I'm trying to find balance for myself and my family as well as keeping up with the expectations I set for myself and my store. I wish I was at the store everyday and could be there for everyone who asks for me when they come in the shop! As of now, I'm the only buyer and being the buyer requires a lot more than always being in the shop. Buying and sourcing products is one of my favorite parts of owning the shop. I absolutely love looking for things that I can't wait to put on the shelf because I know my shoppers will love them too. Shopping has always been fun, but now I get to do it on a grand scale, and in a way, I feel like I'm shopping for everyone who comes into Missy's.

I run the store with a very laid-back atmosphere. It's just stuff! Everything in Missy's is a luxury or special treat for you or someone you love! I want my shop to be a place we can all get to know one another. I like that my employees like each other and are talking to each other. I want them to talk to each other. I want them to talk to you. I want to talk to you. I hope people will learn to trust my employees like they are me...because they're pretty awesome too! They can show you products you might not notice when they know you or hear about what kinds of things you're looking for. I want Missy's to be a place you enjoy coming into for the kind of people that are inside, as well as the stuff that's for sale.

I love when people come into the shop just to look because it makes them happy or gives them inspiration! I lie awake at night thinking of ways to decorate or display things at the store and then wake up in the morning too tired to do any of it! I'm grateful for an incredible group of girls who work in and out of the store who have a passion and vision beyond my own who really make the shop and the Missy's name what it is today.

I'm grateful for my loving and supportive husband who pushes me to dream bigger and to be myself and not question my natural instincts. I'm grateful for every customer, friend, reporter, etc. who has walked into my store and had an opinion about it. Good or bad, it's all taken to heart and helps me to know what's working and what isn't. Missy's will continue to grow and evolve. We'll get better, we'll make other mistakes, then we'll bounce back and get it right the next time.

Missy's is still my dream. Is it perfect? No. Would I have it any other way? Absolutely not.

Comments on this post (5)

  • Jan 16, 2017

    Are you opening a store in capo beach?
    Are you excepting applications?

    — Clare

  • Jan 16, 2017

    As a resident of “downtown” SC I can say that Missy’s shop has “brightened” Del Mar street. It is an incredible addition. I have grabbed a quick baby gift, had it wrapped and was out the door in minutes. I have bought Christmas gifts for my 11 year old and my 24 year old. Yes it’s very cute/fun merchandise but it’s useful as well!! We use the cute bags,wear the original t-shirts, play with the unique toys, write notes on the fabulous cards, and drink the always cold water from the swell bottles. Thank you to Missy and her vision of exactly what our little beach town needed!

    — Melissa Darby

  • Jan 14, 2017

    Missy you’re doing an AMAZING JOB!!! Your shop is truly just what this town needs. And delegating is hard. Having a loyal team who is invested in your success is maybe even harder but you’re doing it! Keep doing what you’re doing because I love everything about it ❤

    — Corrine

  • Jan 13, 2017

    I can’t help but chuckle a little because it’s the same complaints, comments, and thoughts of gratitude I receive at our establishment. We probably have the same customers. I love your store and I love your employees. They’ve all been very helpful and kind. They’re exactly like you. I might not buy something every time I come in but I have to admit I come into your store to smile. All the little knick knacks makes me smile because it’s so fun and colorful and its like I’m a kid in a candy store. Your store is amazing and its a great reflection of you. Go Missy!!!

    — Erin

  • Jan 13, 2017

    I love everything about this, about your shop and about you! You inspire me and I love to see you in your store even when you are not there! I imagine you shopping for every specialty item and feel your excitement about each detail! Congrats on your success! Happy 2017!❤

    — Trish Wilhite

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